Corporate News: New Developments in 2026

Otherwise, they get rose-colored glasses about success in the home market and presume it will translate rapidly. You pointed out expecting 5070% volumes. I've even seen cases where it's simply 2530% at launch.

Freddy's Frozen Custard & Steakburgers

You need equity sponsors who think in the vision and the team. Another lesson: you need to open 4 to six shops in a new market within 2 to 3 years. That's expensive, but it produces emergency, builds awareness, and validates above-store leadership. Without it, you remain sluggish and unprofitable.

Freddy's Frozen Custard & Steakburgers

And we were lucky that Dallasour second marketwas likewise where our team lived. Having the entire team in-market to support stores, hire, and guarantee culture was big.

Freddy's Frozen Custard & Steakburgers

Is Scaling a Best Move?

People typically underestimate how critical group is to scaling. How have you approached building and scaling your team? This is something I'm actually proud of. Our group took all the important things we disliked from past jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here. We emphasize growth state of mind and career pathing.