Otherwise, they get rose-colored glasses about success in the home market and assume it will translate quickly. You discussed anticipating 5070% volumes. I have actually even seen cases where it's simply 2530% at launch.

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Freddy's Frozen Custard & SteakburgersFreddy's Frozen Custard & Steakburgers


So you need equity sponsors who believe in the vision and the team. Another lesson: you need to open four to 6 shops in a brand-new market within two to 3 years. That's expensive, but it develops emergency, develops awareness, and validates above-store leadership. Without it, you stay slow and unprofitable.

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Freddy's Frozen Custard & SteakburgersFreddy's Frozen Custard & Steakburgers


And we were lucky that Dallasour 2nd marketwas likewise where our group lived. Having the whole group in-market to support stores, hire, and guarantee culture was big.

Freddy's Frozen Custard & SteakburgersFreddy's Frozen Custard & Steakburgers


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